Reality check: 40% of people watch with sound OFF. But the 60% who have it ON are 3x more likely to share if the audio hits right.
Your audio should match ONE of these moods:
π± SUSPENSE / TENSION
Use for: Chaos, WTF, horror
Vibe: Building dread, something's about to happen
Examples:
- Ticking clock
- Heartbeat sound
- Low rumble building
- Violin screech
- Suspense sting
π COMEDY / GOOFY
Use for: Memes, animals, fails
Vibe: Lighthearted, cartoon-like
Examples:
- Boing sound effects
- Slide whistle
- Circus music
- Kazoo
- Looney Tunes vibes
π₯Ί CUTE / WHOLESOME
Use for: Animals, kids, heartwarming
Vibe: Soft, warm, makes you go "awww"
Examples:
- Gentle piano
- Music box
- Ukulele
- Light bells
- Soft strings
π€― WTF / CHAOS
Use for: Unexpected, pattern interrupts
Vibe: Jarring, attention-grabbing
Examples:
- Record scratch
- Airhorn
- Dramatic sting
- Glass shatter
- Vine boom
π POV / IMMERSIVE
Use for: First-person, storytelling
Vibe: You're THERE
Examples:
- Footsteps
- Breathing
- Ambient room tone
- Muffled voices
- Environmental sounds
π EMOTIONAL
Use for: Heartfelt, nostalgic
Vibe: Makes you feel something
Examples:
- Slow piano
- Emotional strings
- Soft vocal hums
- Acoustic guitar
- Rain sounds
πΉοΈ RETRO / ARCADE
Use for: Gaming, nostalgia, tech
Vibe: 8-bit, throwback
Examples:
- Chiptune
- Coin sound
- Power-up noise
- Level complete
- Game over
π¬ CINEMATIC / EPIC
Use for: Dramatic, sci-fi, big moments
Vibe: Movie trailer energy
Examples:
- Orchestral swell
- Dramatic drums
- Epic horns
- Rising tension
- Big finale
π PRO TIPS:
- Test layering sounds: Background music + SFX = depth
- Use silence: Sometimes NO sound for 2 seconds = tension
- Sync to action: Sound should hit EXACTLY when thing happens
- Test on mute: If video works without sound, you're golden
π¬ COMMENT: AMSR style videos are always HOT.