OpenAI just rolled out the ability to create and save consistent characters inside Sora 2 — and it changes everything for AI-powered UGC ads.
This update is huge for DTC brands and agencies that need the same creator appearing across multiple videos and scenes.
Here’s why it matters:Before, every Sora 2 render produced a different person — making brand consistency impossible.Now, you can: → Generate your perfect AI creator once (holding your product)
→ Save them as a consistent character in Sora 2
→ Tag that character in future prompts→ Reuse the same person in endless settings — car, bathroom, outdoors, anywher
→ Build cohesive UGC campaigns with one familiar face.
Say goodbye to spending $500+ per single UGC video.
What you can create now:
→ Multi-video testimonial series with one creator
→ Before/after campaigns with the same spokesperson
→ Seamless product-demo sequences
→ Entire ad libraries built around your brand’s AI ambassador