Key trends for AI in Marketing – 2026

We’ve added an important document to the Classroom: Key trends for 2026.

This article reflects how we think about the impact of AI on marketing in the coming years. Not as a collection of tools or tactics, but as a structural shift in how marketing teams operate, make decisions, and create value.

The key message is clear:

AI is no longer an experiment or add-on
It becomes core infrastructure for marketing teams
The real differentiator in 2026 is not adoption, but integration into strategy, skills, and everyday work

If you’re working in marketing, growth, or digital strategy, this document provides useful context for:

Where AI is heading
What capabilities teams will need
How roles and workflows are changing

📄 You can find the document in the Classroom under Articles and Whitepapers → Key trends for 2026.

We recommend reading this as a strategic lens, not just a trend overview. Feel free to share your thoughts or questions in the comments.

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