12d • General discussion
The December Play That 95% of Coaches Miss (And Why It Prints Cash Every Year)
Most coaches treat December like a dead month.
Slow leads.
Low energy.
Everyone saying, “I’ll start in January.”
But here’s the thing…
December is actually one of the easiest months of the year to generate sales — if you run the Early Start 6.0™ structure.
This is the exact system that consistently warms your audience, prints goodwill, and stacks momentum for January.
Let me break this down simply so you can see why it’s so effective.
1. Incentivised December = Your Goodwill Engine
Instead of begging people to wait for January…
You flip the psychology:
“Join the New Year program now and train through December for free.”
This pre-offer bonus banks massive goodwill because people feel like you're helping them finish the year strong, not trying to sell them.
And that goodwill becomes leverage later.
2. Goodwill → Referrals → Momentum
Once someone’s in the free December period, you use the exact referral script from the playbook:
“Hey, do you know anyone else who’d want to finish the year strong with a free month?”
This sparks a chain reaction:
Referral → referrer → more referrals.
It’s one of the most repeatable December growth loops you’ll ever run.
3. The New Year Offer Does the Heavy Lifting
December is just the warm-up.
The real driver is your New Year offer (6–12 weeks), built around the campaign’s structure:
Strong duration
Clear inclusions
A risk-reversal guarantee
Optional urgency & scarcity
Clean, compelling pricing
This turns “I’ll start in January” into “I don’t want to miss this.”
4. Why This Works Better Than Every Other December Strategy
Everyone else goes quiet.
You go louder AND more valuable.
Everyone else sells discounts.
You sell transformation with a smart incentive.
Everyone else waits for January.
You pre-load January.
This is why the Early Start 6.0 consistently pulls 2–5% of an audience into buyers every year.
Want the Full Playbook?
I’m putting together a free Early Start December Playbook for our clients.
including scripts, templates, post examples, offer breakdowns, and a full week-by-week rollout.
If you want it, drop a “PLAYBOOK” below and I’ll shoot it over.
0
0 comments
The December Play That 95% of Coaches Miss (And Why It Prints Cash Every Year)
skool.com/ai-trainerskool
Scale in weeks, not years. No setters, no staff, just AI. Join the AI-Trainer Skool, and dont get left behind.
Powered by