No one wants to talk about it but...
You donāt own your Instagram.
You donāt own your TikTok.
You donāt own your followers.
But your email list?
Thatās your digital real estate. š”
If social media disappeared tomorrow (or your account got hacked⦠again), your list is the one thing that keeps your business alive and thriving.
Hereās why this matters:
Email converts 6x higher than social media.
Yep, industry data shows average email conversion rates hover around 15-25%, while social media averages less than 2%.
You own it. No algorithm, no shadowbans, no āengagement drop.ā
Itās your most profitable asset. Every person who opts in is saying, āHey, I want to hear from you again.ā Thatās gold.
š How to Start (Even if Youāre at Zero)
1) Create a Lead Magnet (Freebie)
Something simple and high-value: a checklist, template, training, mini guide or eh, a customGPT. Example: ā5 AI Prompts That Save Me 5 Hours a Weekā or āThe Biz Systems Starter Kit.ā
2) Add a Subscribe Option Everywhere
Bio link, stories, captions, YouTube descriptions, podcast show notes.
āClick here to grab my free guideā should be as automatic as your morning coffee.
3) Repurpose Your Top Social Posts into Emails
Already have great performing posts? Donāt reinvent the wheel.
Hereās a ChatGPT prompt you can use š
š¤ "Turn this Instagram caption into an engaging email for my business audience.
Keep it conversational, add a clear call to action, and make sure it feels like itās written by a biz-savvy best friend.
Include a P.S. with a gentle nudge to join my list or grab my freebie."
ā¤ļø My Go-To Email Platform: FloDesk If youāve been waiting to start your list⦠this is your sign.
FloDesk (my absolute favorite email provider) is ending their unlimited plan on November 28th ā meaning this is your last chance to lock in unlimited subscribers and unlimited emails. I got you a referral link for 50% off your first year:
No limits. No stress. Just clean design and freedom to grow.
Bottom line:
Your followers are borrowed.
Your list is bankable.
Start building the one thing thatāll outlast every algorithm shift.
⨠You bring your genius. Iāll bring the systems. AI (and a killer email list) will turn it all the way up.