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Melissa McHugh
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Analyze SERPs features at scale?
Oct '23 in General discussion
Analyze SERPs features at scale?
Friends, I'm doing a manual comparison of SGE vs traditional SERPs and am seeing that many of our SERPs no longer have 10 standard organic positions. For example, this is what the results look like for outdoor rocking chairs:
  • Brand filters
  • Shopping carousel, 8
  • Organic shopping, 8 
  • Organic 1-2
  • PAA
  • Organic #3
  • Image pack, 4 + scroll (3 / 4  are product images w/shopping)
  • Buying Guide 
  • Explore brands
  • Videos
  • Organic 4-6
  • Organic shopping, 8 
  • Organic 7-8
  • Deals
But the only SEO tool I have is ahrefs and it doesn't allow for bulk analysis and their scraper only shows a limited number of rich features so it's really not a complete or accurate picture. I'm hoping there may be a better way to automate extracting these SERPs at scale and then maybe I can schlepp it into chatgpt to play around with the data.
Any ideas?
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