Try this approach for your next blog post : 6-step process

Tell me if this has happened to you -

You did a Google search, found something interesting, clicked on it, you opened the blog article, and….it was a big disappointment.

The article promised something but delivered the same old things that everyone else in the top 10 is talking about.

This blog article probably did everything right by the book -

Keyword research

Content gap analysis

Decent quality content that was fact checked

On-page SEO

Backlinks & internal links

But this is literally every other article on Google.

If you want to grow rapidly and convert people from your blogs, you should take things a step further.

The research that goes behind a blog post determines:.

the quality of the content

the article’s organic rankings.

UX signals (like dwell time, bounce rate.)

conversions

Here’s a 6-step process for nailing this:

Step 1: nail your keyword research

The foundation of any high-ranking blog post is solid keyword research. But don’t just settle for basic keywords—dive deeper into long-tail keywords and keyword clusters that address both the broad and specific needs of your audience.

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How to find profitable keywords

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Step 2: analyze the top 10 SERP result

Before writing, research the top 10 search results for your primary keyword. Take note of the subheadings, common patterns, and content gaps—areas that competing articles aren’t addressing. This helps you find opportunities to fill in the gaps and offer something more valuable than what’s already out there.

AI Prompt to help with this: "Analyze the top 10 results for [primary keyword] that I am attaching, and identify any content gaps or underexplored topics."

Step 3: bring in customer-sourced insights

Next, you’ll want to gather insights directly from your target audience. This can include browsing forums like Reddit and Quora, reading through YouTube comments, or checking out Amazon book reviews. By bringing in real-world pain points and questions, you can ensure your content is addressing what your audience truly cares about.

AI Prompt to help with this: "List the top 5 pain points or frequently asked questions from users in [your topic] based on Reddit/Quora/YouTube forums."

This gives you a chance to insert valuable, user-driven insights into your post that resonate with readers.

Step 4: incorporate subject matter expertise

Google favors content that demonstrates Expertise, Authoritativeness, and Trustworthiness (EEAT). To hit this mark, you should include quotes, interviews, and stories from subject matter experts. Use their real-life experiences and data to give your content more credibility.

AI Prompt to help with this: "Summarize 3 key insights from [expert's name] or industry leaders in [topic]. Include statistics or case studies if applicable."

This helps build trust with your audience and boosts your SEO performance.

Step 5: align with your brand's narrative & voice

Your blog post isn’t just about SEO—it’s about reinforcing your brand voice and narrative. Take a stand, share strong opinions, and offer a unique perspective on the topic. Readers (and search engines) respond to content that feels authoritative and genuine.

AI Prompt to help with this: "Generate a compelling brand narrative angle for [your topic] that aligns with [your company’s] voice and values."

Your blog post will feel cohesive with the rest of your content and resonate with your audience on a deeper level.

Step 6: structure your blog for maximum impact

Now that you’ve done the research, gathered insights, and added expertise, it’s time to bring it all together. Make sure your blog has a clear structure: a well-defined title, H2s and H3s, visual aids, and calls to action (CTAs) strategically placed throughout. A well-structured post will not only improve SEO but keep readers engaged.

AI Prompt to help with this: "Generate a blog post structure for [your topic] that includes: