What is SEO 2.0 (and why can’t I shut up about it?)
What is SEO 2.0 (and why can’t I shut up about it?) Over a short period of time we have witnessed so much change. One day there’s ChatGPT, then the next day there’s Bard then they say there’s something called Midjourney Claude Google SGE —you get the point. As a consequence, there have been major shifts in marketing strategies, operations, coding, hiring, CAC, social media strategies, etc. Everything has changed. And so has SEO. With AI, LLMs, Google SGE, and a change in people’s perspectives, SEO 2.0 has emerged. What is SEO 2.0? It is a powerful combination of SEO, AI-assisted workflows, no-code/low-code tools, and a team of AI-assisted writers: 1. Leverage AI to develop high-quality content quickly. 2. Have an experiment-driven approach. 3. Programmatic strategies through no/low-code tools. 4. Create linkable assets fast with Replit, CoPilot, etc. 5. Using natural language to ask questions about your data. 6. Smart AI “agents” to automate repetitive tasks. 7. Contextual landing pages with custom messaging for each visitor. 8. Automated workflows with Make, Zapier + GPT-4. 9. New frameworks to implement to dominate chat-driven search. 10. Agile thinking and strategies, experts + AI to get massive leverage. In short, with SEO 2.0, you can - 10x your results - with half the investment - and 2x the productivity - rapidly grow your profits - in half the time. SEO 2.0 is the future of SEO, and the movement has just started.