4d • General discussion
The basics of starting a business
What are all the steps you're taking to create your new business?
Feel free to add to or revise this:The Solopreneur Launch Checklist
- Market & Problem: Define exactly who you serve and the specific problem you solve for them.
- Identity & Messaging: Select a business name, write a one-line mission statement, and create a simple elevator pitch.
- Pricing Model: Set your prices and define how you get paid (hourly, project-based, subscription, or product sales).
- Online Home: Build where customers will find you: a website, landing page, or physical location.
- Social Presence: Create profiles on platforms your customers use: LinkedIn, TikTok, Instagram, YouTube, or Meta. Complete your Google Business Profile setup.
- Financial Infrastructure: Open a business bank account and set up payment processing (Stripe, PayPal, or Square).
- First Customers: Identify 3 to 5 people who will be your first customers or beta testers.
- Growth Plan: Draft a simple marketing plan with 2 to 3 specific tactics you will execute weekly to attract new customers.
- Operations & Tools: List the minimum tools needed to deliver your service or product without burnout.
- Build Your Team: Decide if you need contractors, virtual assistants, or partners. Identify the first role you need to fill.
- Find a Mentor or Coach: Seek out someone who has built what you want to build. Schedule regular check-ins to get guidance and accountability.
- Networking Community: Join a local or online group where you connect with other entrepreneurs. Show up consistently to build relationships.
- Basic Protection: Write simple terms of service or a contract template to protect yourself and set clear expectations with customers.
- Local Compliance: Research when you need a business license in your jurisdiction and obtain one before you reach that threshold.
- Support System: Establish a basic method to handle customer questions and problems (email, phone, or ticketing system).
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The basics of starting a business
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