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SEO is crazy... Because good is the enemy to great.
So this is an epic win to my last big win that really moved our SEO forward a lot, and became a lot more profitable (this was the original post): https://www.skool.com/ai-ranking-free/another-cool-win?p=5de88b79 Even though ranking on page 1 for map pack and the website was good. I realized our CTR was sucking for our main location page in Mesa, AZ. So after refining my Title Tag and Meta Descriptions (with special prompts @Nicolas Gorrono Teammate shares in the paid community) and testing different variations on 10 different pages and measuring results, that helped us blow up AGAIN! I looked at the last 3 months Vs. the same 3 months last year, and look how massive the difference is... 9X more clicks and like 35X more impressions. For my niche and my keywords I target, Mesa is our biggest area and it's like 30 searches per month and most areas I target only get 10 searches a month, and the competition is around 60 out of 100 SEO difficulty so these are not easy to rank for keywords, just one good lead for us can be worth a thousand USDs, but my niche doesn't get tons of volume so clicks for high intent keywords is critical. But I look at the growth and that crap just blows my mind... I'm so grateful for Nico and this community and the premium community. Just the last year for my family has been totally different from consistent, free traffic. But I learned getting to page #1 is good, but good is the enemy to great. Getting to page one and dominating the clicks is where it's at and the financial blessings follow. I encourage you guys to always look to improve and even if you're #1, you can still find ways to grow, that's what a community is for. So I really encourage anyone reading this, join us in the premium community: https://www.skool.com/ai-ranking/about?ref=cd5c65b6c13d4376a3a5412ed0c2c992
SEO is crazy... Because good is the enemy to great.
Agency owner was working 75-hour weeks doing keyword research manually. I automated the entire process for $99/month. He took his first vacation in 3 years.
Agency owner was working 75-hour weeks doing keyword research manually. I automated the entire process for $99/month. He took his first vacation in 3 years. Here's the full story: THE CALL AT 11 PM Agency owner: "I'm done. I can't do this anymore." Me: "What happened?" Owner: "I just finished keyword research for client #7. Started at 6 AM. It's 11 PM. I do this every week." Me: "Why are you doing keyword research? Don't you have strategists?" Owner: "I am the strategist. If I delegate it, quality drops and clients churn." This is the trap most agency owners don't talk about. THE AGENCY'S STRUCTURE 7 clients at $9,500/month each Monthly revenue: $66,500 Team: 4 writers, 1 VA, and the owner Owner's role: - All keyword research (personally) - All competitor analysis (personally) - All content calendar creation (personally) - Client communication - Managing writers - Quality control Weekly time breakdown: - Keyword research: 35 hours (5 hours × 7 clients) - Competitor analysis: 21 hours (3 hours × 7 clients) - Content calendars: 14 hours (2 hours × 7 clients) - Everything else: 5 hours Total: 75 hours per week minimum THE BOTTLENECK Owner: "I'm the bottleneck. If I take a week off, nothing gets researched. Content quality suffers. Clients notice." Me: "Have you tried training someone?" Owner: "Twice. First person took 6 weeks to train, still couldn't match quality. Second person quit after 3 months. Too technical." Me: "So you're stuck?" Owner: "Completely. I'm making $180k a year but working 75-hour weeks. That's $46/hour. I'd make more as an employee somewhere." THE BUSINESS PRISON Profitable on paper: Yes Scalable: No Sellable: Definitely not Owner can take vacation: Never Last vacation: 3 years ago Last full weekend off: 4 months ago Last time slept 8 hours: Can't remember This isn't a business. It's a high-paying prison. THE SOLUTION I SHOWED Me: "What if I told you the keyword research, competitor analysis, and calendar creation could run without you?"
Learn and take action = new clients = monthly recurring revenue
I used what I learned in the premium group to get results like: ⭐ Ranking new pages and blog articles page 1 fast. ⭐ Increased Click Through Rate by 80% in 60 days. ⭐ Increased page ranking from 30 to 10 in 60 days. Then I used those results to get a new client by showing the results. $997 for a website build - I did it cheaper up front - I want that monthly recurring revenue. The website is the vehicle to being able to upsell services. For less than what it costs me to take my wife out to dinner I've learned how to create Digital Assets that generate my clients new leads every month. I want this for you too! Click here and I'll see you over there! https://www.skool.com/ai-ranking/about?ref=9b7fd8e67d46429d917e363580ee565b
 Learn and take action = new clients = monthly recurring revenue
Agency spent 18 hours per client on keyword research. Showed them a system that does it in 90 seconds. They went from 4 clients to 15.
Agency spent 18 hours per client on keyword research. Showed them a system that does it in 90 seconds. They went from 4 clients to 15. Here's what happened: THE SITUATION Agency owner: "We're maxed at 4 clients" Me: "What's the constraint?" Owner: "Keyword research. Takes forever." Me: "How long?" Owner: "18 hours per client monthly" THE OLD PROCESS - Export GSC data: 30 mins - Analyze in Ahrefs: 6 hours - Competitor research: 8 hours - Build keyword clusters: 3 hours - Create content briefs: 30 mins Total: 18 hours per client At 4 clients: 72 hours monthly just on research Owner: "I can't hire fast enough to scale" THE DEMO Me: "Let me show you something" Opened Contentbase AI on screenshare. Setup for one of their clients: - Added website URL - Added 6 competitors - Connected GSC - Hit start 90 seconds later: - Keyword research: Done - Competitor gaps: Identified - 30-day calendar: Generated - First article: Writing Owner: "Wait, what just happened?" Me: "Your 18 hours in 90 seconds" THE COMPARISON Their way (per client): - Research time: 18 hours - Cost in labor: $1,800 - Can handle: 4 clients max New way (per client): - Setup time: 90 seconds - Monthly cost: $99 - Can handle: Unlimited Owner: "This does everything my strategist does?" Me: "Plus writes 30 SEO-optimized articles monthly" Long silence. Owner: "What's the catch?" Me: "No catch. $99 per client." THE DECISION They tested it on 2 clients first. Week 1: Set up both clients Week 2: System delivered calendars + articles Week 3: Owner reviewed, expecting problems Week 3: "I changed 3 keywords total. Everything else is better than we were doing." Rolled out to all 4 clients immediately. THE RESULTS (90 DAYS) Clients: 4 → 15 Monthly revenue: $38,000 → $142,500 Research hours: 72/month → 2/month Team: Kept same 3 people Automation cost: $1,485/month (15 × $99) Owner's text last week: "We're signing 2-3 clients monthly now. Before we couldn't even take calls." THE MATH Freed up: 70 hours monthly
Agency owner spent $8,400/month on writers. I showed him a $99 solution. He kept his prices, fired nobody, just added 9 clients.
Agency owner spent $8,400/month on writers. I showed him a $99 solution. He kept his prices, fired nobody, just added 9 clients. Here's what went down: THE SITUATION Agency owner: "I need more writers" Me: "Why?" Owner: "We have 6 clients waiting but I'm maxed out" Me: "How many writers now?" Owner: "Four. Costs $8,400/month total" THE BOTTLENECK Each writer: 30 articles monthly Four writers: 120 articles total Current clients: 4 Articles needed: 120 Capacity: Zero Owner: "If I hire two more writers, my margin drops to 15%" Me: "What if you didn't hire anyone?" THE DEMO Opened Contentbase.ai Me: "Pick a waiting client" Owner: "Home services company in Phoenix" Setup live: - Website URL - 6 competitors - GSC connected - Started 2 minutes later: Keyword research done 3 minutes later: Content calendar built 5 minutes later: Article #1 generating Owner: "That's it?" Me: "It'll write all 30 this month" Owner: "Quality?" Showed him samples. Owner: "Better than my junior writers" THE MATH Old capacity: - 4 writers - 120 articles/month - Cost: $8,400 - Serves: 4 clients max New capacity: - 4 writers (keeping them) - System handles 13 clients - Writer cost: $8,400 - System cost: $1,287 (13 × $99) - Serves: 17 clients total Owner: "I can keep my team?" Me: "And add 13 clients" THE DECISION He didn't fire anyone. Repositioned instead: - Writers moved to editing/customization - System produces first drafts - Writers add brand voice polish - Quality went up Signed 9 of the 6 waiting clients. Three more since then. THE RESULTS (60 DAYS) Clients: 4 → 13 Revenue: $42,000 → $136,500/month Team: Same 4 writers (happier roles) Writer cost: $8,400/month (unchanged) System cost: $1,287/month Margin: 24% → 73% Owner's text yesterday: "My writers are actually enjoying work again. No more content factory grind. And we just signed client #14." THE UNEXPECTED WIN Writers didn't leave. They got better roles: - Strategic editing vs grinding articles - Brand voice development
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