Office Hours #1 – Visual Identity Foundations, Tools, and Next Steps
This Office Hours session was the first support and Q&A session for members of the AI Identity Lab. The goal of Office Hours is to help members troubleshoot, get feedback, and make progress on their visual identity, AI images, and videos. This session focused heavily on foundations, classroom structure, tools, and how to use the community for support. 1. The Most Important Takeaway: Start With Your Visual Identity Foundation Before creating AI images, videos, or content, you need to build your visual identity foundation. If you skip this step: - Your images will look inconsistent - Your content will feel scattered - You will waste time creating images you never use - Your audience won’t recognize your content If you build the foundation first: - Your images will look cohesive - Content creation becomes faster - Your brand becomes recognizable - Everything you create works together Foundation first. Content second. Your foundation includes: - Brand colors - Fonts - Style (modern, soft, bold, luxury, etc.) - Backgrounds - Clothing colors - Overall vibe and identity - AI persona / avatar (optional) 2. How to Choose Your Colors (Using NanaBanana) A great tip from this session was using NanaBanana to test different colors on yourself. You can: - Change clothing colors - Test different backgrounds - Try different color palettes - See what actually looks good on YOU Suggested color directions discussed: - Blues - Grays - Blacks - Dark tones - Winter palettes The goal is not to guess your colors — it’s to test and see what looks best visually. 3. Use AI as a Thinking Partner for Your Identity We also talked about using AI to help develop your identity and brand direction. You can use: - Astrology - Numerology - Aura colors - Personality tests - Archetypes - Color psychology - Brand personality frameworks You can put all of this into ChatGPT and ask it to help you: - Identify brand colors - Identify brand personality - Identify visual themes - Identify style direction - Create prompts for your AI images