💧 IDEA #01 — HOME DISASTER DECISION TREE

Status: Open — anyone can pick this up

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THE PROBLEM

Your pipe bursts at 11pm. Your basement floods. Half your house burns down. What do you do?

Most people have no idea. They panic, call the wrong person first, say the wrong thing to the insurance adjuster, pay too much, wait too long, and get taken advantage of by contractors who smell blood.

Conner Purnell lived this. Slab leak. $70,000 project. Four and a half months. Living on concrete floors. Wife with a broken foot. Eight-month-old baby. Wintertime. The process was a nightmare — not because the disaster was that bad, but because nobody told him what to do or in what order.

That's the business.

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WHAT YOU'RE BUILDING

A guided decision tree that walks a homeowner through any home disaster step by step. What happened? Okay — here's exactly what to do, who to call, what to say, what NOT to say, and in what order.

Think of it like OnStar but for your house. Or a doula but for your insurance claim.

This can start as a simple Claude-powered conversation. It doesn't need to be an app on day one.

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THE 9/10 PLAN

Phase 1 — Build the brain (Week 1)

Feed Claude every home disaster scenario you can think of: burst pipe, slab leak, fire, flood, roof damage, mold, electrical. For each one, build a decision tree: immediate steps → who to call → what to document → what to tell insurance → what NOT to say → timeline. Claude already knows most of this. You're organizing it.

Phase 2 — Test it for free (Week 2)

Find someone who recently had a home disaster — Facebook groups, Nextdoor, Reddit (r/homeowners, r/insurance). Walk them through it. See where it breaks.

Phase 3 — Package it (Week 3)

Self-serve guide ($27–$97): people pay for access to the decision tree + checklists + scripts
- Done-with-you service ($300–$1,000): you walk them through it live, help them draft insurance communications

Phase 4 — Distribution

Target people who just had a disaster and are lost. Where are they? Nextdoor, local Facebook groups, r/homeowners, r/insurance, comments under news stories about local flooding/fires.

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NEXT STEPS — START HERE

Open Claude. Paste this prompt:

"You are a home disaster expert. I want to build a decision tree that walks a homeowner through any major home emergency step by step. Start with a burst pipe. Give me: the first 5 things to do in the first 60 minutes, who to call and in what order, what to document before anyone touches anything, exactly what to tell the insurance company, what phrases to NEVER say to an adjuster, and a realistic timeline of what happens over the next 30-90 days. Make this simple enough for someone who has never dealt with this before."

Review the output. Run it again for fire, flood, mold, and roof damage.
Find one person who recently had a home disaster. Walk them through it for free. Report back in this thread.

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REVENUE CEILING

$500/client done-with-you x 2 clients/month = $1,000/month to start.

Self-serve digital product at $47 x 100 buyers = $4,700.

Licensed to contractors, insurance agents, real estate agents = recurring B2B revenue.

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Tag Daniel when you have a working version. He'll help you package it and take it to market.

🔗 Haven't done your Life Audit yet? Search "Life Audit" in this community.

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