15d • Pain Points
How much money do chiropractic clinics lose from missed calls?
Most chiropractors believe they answer “almost all” their calls. But industry call-analytics providers (Ruby, Tidio, GoAnswer) consistently show:
“Small healthcare clinics miss between 25% and 45% of their inbound calls.”
And here’s what most clinics never account for:
1. After-hours calls
A significant number of new-patient enquiries come in:
- Evenings
- Lunch breaks
- Saturdays/Sundays
- Holidays
If no one answers, people simply call the next clinic.
2. During hours when staff are busy
Even during normal opening times, calls go unanswered because:
- The chiropractor is in treatment
- The receptionist is with a patient
- They are processing payments
- They are already on another call
This is the single biggest “invisible leak” in most clinics.
Example Clinic
Inputs
- 15 calls per day
- 30% missed (industry average)
- Some additional missed calls after hours
- 15% of calls = genuine new-patient enquiries
- LTV of a chiropractic patient: $400–$600 USD
But what does this mean?
1. Missed calls per month
15 × 30% × 26 = 117 missed calls/month
(Actual number is higher when you include after-hours calls.)
2. Missed new-patient opportunities
117 × 15% ≈ 18 new patients lost per month
3. Missed revenue
18 × $450 LTV = $8,100/month≈ $97,200/year
Across typical clinics, the realistic range is:
$50,000–$150,000 per year lost from missed calls, slow responses, and no coverage during or outside working hours.
This is the easiest growth lever clinics ignore.
No new marketing.
No new ads.
Just capturing demand that already exists.
If you want me to run your exact number using your call volume and hours:
Comment CALC
If you want the online calculator:
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How much money do chiropractic clinics lose from missed calls?
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