Jan 7 • Share an Insight (Level 2)
Doing More Marketing Is Not The Answer
Something I see a lot is people feeling like their marketing isn’t working, so the instinct is to add more.
More content. More platforms. More strategies.
And honestly, that usually makes things worse, not better.
Most of the time, the issue isn’t effort, it’s focus. The message isn’t fully clear yet, or the channel doesn’t really match the audience, so instead of fixing that, we stack more tactics on top.
What tends to work better is slowing down and simplifying. One clear message, delivered consistently, on one channel where your audience already pays attention.
A simple check I like to use is:
- Do people instantly understand what I do?
- Do they know who it’s for?
- Am I giving this strategy enough time before switching again?
Marketing starts to work when it feels intentional, not scattered.
Have you ever seen better results after doing less and focusing more? Leave a comment
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Doing More Marketing Is Not The Answer
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