Are CustomGPTs are dead? 🪦
Just read an email from this morning…
…and I couldn’t agree more.
The internet is already declaring:“CustomGPTs are dead.” 🪦
Relax.
This happens every time a new tool drops.
OpenAI releases Workspace Agents
→ people assume everything else is obsolete.
It’s not.
Workspace Agents are built for internal teams.
Your AI assistants?
They’re client-facing.
Revenue-driving.
Scalable support inside your offers.
Completely different role.
But here’s the bigger conversation 👇
If your entire strategy depends on ONE platform…
you’re going to feel this panic every single time something changes.
Because it will.
I’ve watched this for years with retail brands like Amazon and The Gap —there are always up cycles, down cycles, pivots, reinventions.
Even when Instagram shut down for a day on October 4, 2021 😱
The ones who win don’t cling to tools.
They build around what doesn’t change.
👉 Your IP
👉 Your frameworks
👉 Your methodology
That’s the asset.
You can move it.
Rebuild it.
Repackage it.
The platform is just the container.
So instead of asking:“Is this dead?”
Start asking:
👉 “Am I building something that can evolve?”
Because AI is going to keep shifting.
Skool is going to keep evolving.
Your business should too.
Curious what your thoughts are?
👀 This is exactly what we’re diving into at the 𝗝𝘂𝗻𝗲 𝟭𝟱–𝟭𝟳 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘂𝗺𝗺𝗶𝘁
—how to stay relevant (and profitable) no matter what changes next.
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52 comments
Brenda Rigney
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Are CustomGPTs are dead? 🪦
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