I just realized something about Cyber Monday:
Most developers waste it on gadgets. But the smart move? Invest in the 4 pillars that actually grow your career as a developer.
A few years ago, I was stuck at a government desk job where I couldn't get hired anywhere else no matter how many applications I sent. I was grinding LeetCode daily, launching startups on the side, and making less than minimum wage when I averaged it all out.
Then AI dropped at the end of 2022, and I realized: this is the biggest wave of my lifetime. But my current approach wasn't working.
So I did something different. I assessed myself across 4 pillars:
Beliefs × Skills × Awareness × Monetization = Your Developer Impact
My score:
- Beliefs: 10/10 (I believed I could do it)
- Skills: 6/10 (I could build, but had gaps)
- Awareness: 1/10 (nobody knew who I was)
- Monetization: 3/10 (only knew a few ways to make money)
My score: 10 × 6 × 1 × 3 = 180
Here's what changed everything:
Going from Skills 6→8 would take me from 180→240 (nice, but not life-changing)
Going from Awareness 1→2 would take me from 180→360 (game-changer)
So instead of buying gadgets this Cyber Monday, I invested in courses and books for ALL FOUR pillars.
Result? More than doubled my income and went from zero opportunities to way more than I can keep up with.
You can watch the full framework breakdown below!
Here's what you'll learn:
✅ My Developer Impact Score assessment (do this yourself to find your bottleneck)
✅ Why awareness was my biggest bottleneck (probably yours too)
✅ The exact courses, books, and programs I bought for each pillar (NOT sponsored—these genuinely changed my life)
✅ How to maximize your chance of succeeding during the AI revolution
✅ The mindset shift from "take" to "give" that opened up all my opportunities
Plus, I'm giving you my complete shopping list organized by the 4 pillars:
PILLAR 1 - BELIEFS
PILLAR 2 - SKILLS
PILLAR 3 - AWARENESS (THIS WAS MY BOTTLENECK)
PILLAR 4 - MONETIZATION
Most have Cyber Monday deals running through December 2nd.
Do this yourself: Rate yourself 1-10 on each pillar, multiply them out. Your lowest pillar = your bottleneck. Then grab 1-2 resources from that pillar.
Let's multiply your developer impact.
Brandon
P.S. If you're ready to ship your first AI product, check out ShipKit.ai—I give you everything you need to build and launch AI products fast (plus all our production-ready templates for AI chat, RAG, and agents). Close to 300 developers are already using it.