๐ SUMMARY This week's coaching call featured project demos and strategic feedback from an international group of AI builders. Hosted by Paul Miller and Patrick Chouinard, the session centered on helping members sharpen their product pitches and demo strategies, with a particular focus on Alireza's launch of AgentTask. The conversation reinforced a recurring theme: show workflows, not features, and identify your ideal customer before building your marketing narrative. Members also noted the dramatic shift in development practices over the past year, with code now being generated almost entirely through AI harnesses rather than manual writing. ๐ก KEY INSIGHTS Don't compete on price alone. Patrick warned that incumbents can undercut pricing overnight, so differentiate through unique workflows or capabilities. Founders unconsciously skip the "wow factor." The details that feel obvious to creators are often the most marketable to new users. Use your own product to market your product. Ali was advised to use AgentTask itself to assign an agent the task of building his communication methodology and ICP strategy. Demo workflow, not features. Multiple members converged on showing a complete 2-3 step user journey from empty state to completed task rather than touring individual features. Identify your ICP before pitching. Research the ideal customer profile first, then tailor the pitch to their specific pain points. Record short single-feature clips. Post focused demos to X or the forum to gather targeted feedback rather than lengthy walkthroughs. AI "slop" is a moving target. What counts as high-quality AI output today becomes tomorrow's slop as models retrain on it, requiring continuous skill updates. Teach skills by example. Feed the AI examples of wrong versus right output, then have it update the skill each cycle to iterate toward 90% first-pass quality. Use a verifier skill. For design automation, a separate skill that evaluates output against criteria is more reliable than hoping the generative step self-corrects.