During lastnights weekly call posted a prompt for a Brand Voice Framework. All I can say is WOW!! I ran through it and all its questions. The output is amazing 19 pages of well stuctured information. I would thororly recommend anyone who is thinking about branding to take a look.
This was information freely given. One of the cornerstones of the community. Id hat to think how much this would cost if you got a brand specalist to do it for you. ball park figure for this kind of branding?