SEO vs AEO: The Shift That Changes How Your Offer Pages Get Found
Most people still build their pages like itโ€™s 2015.
They think in SEO terms.
Keywords.
H1s.
Meta descriptions.
But everything changed the moment ChatGPT and other LLMs took over how people search.
Search engines donโ€™t just โ€œsearchโ€ anymore.
They interpret.
They summarize.
They decide what to show based on how clearly your information is structured.
Thatโ€™s where AEO comes in.
Answer Engine Optimization.
When I understood the difference, I rebuilt the way I structure every page in my business.
๐‡๐ž๐ซ๐žโ€™๐ฌ ๐ญ๐ก๐ž ๐›๐ข๐  ๐ฌ๐ก๐ข๐Ÿ๐ญ
Traditional SEO asks:
โ€œHow do I rank on Google?โ€
AEO asks:
โ€œHow do I structure my content so AI understands it and recommends it as the best answer?โ€
Two different goals.
Two different outcomes.
๐–๐ก๐ฒ ๐€๐„๐Ž ๐ฆ๐š๐ญ๐ญ๐ž๐ซ๐ฌ ๐ž๐ฏ๐ž๐ง ๐ฆ๐จ๐ซ๐ž ๐Ÿ๐จ๐ซ ๐œ๐จ๐ฅ๐ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž
This is the part almost everyone overlooks.
SEO mainly helps you get found by people already searching for you.
AEO helps you get found by people who donโ€™t know you at all.
Answer engines scan structured data across the internet and choose the clearest source to use.
When your pages are AEO-optimized:
โ€ข AI understands exactly what you do
โ€ข It can summarize your offer accurately
โ€ข It can recommend you inside related answers
โ€ข It can place your content in โ€œbest optionsโ€ or โ€œtop toolsโ€ style responses
โ€ข It can surface your work to people with matching problems, even if they never heard of you
That is cold reach without running ads.
Not based on algorithms.
Not based on hashtags.
Based on clarity.
If AI can read you, it can recommend you.
If it canโ€™t read you, you stay invisible.
๐€๐„๐Ž ๐ซ๐ž๐ช๐ฎ๐ข๐ซ๐ž๐ฌ ๐๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐ญ ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐›๐ฅ๐จ๐œ๐ค๐ฌ
To make your offers readable to AI, you need:
1. Schema blocks
Structured information that tells answer engines what your page contains.
2. FAQ blocks
Short, direct answers AI can pull from.
3. JSON blocks
Context about your business, your page, and your intent.
Once you structure your pages this way, LLMs understand you instantly.
Thatโ€™s why I changed the order of every page I build.
๐–๐ก๐š๐ญ ๐ญ๐ก๐ข๐ฌ ๐ฆ๐ž๐š๐ง๐ฌ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ
If you have:
โ€ข a website
โ€ข funnels
โ€ข landing pages
โ€ข opt-in pages
โ€ข blog posts
โ€ข YouTube videos
โ€ข or even social posts
You donโ€™t just want SEO.
You want AEO.
Because your next clients will discover you through answer engines long before they ever see your feed.
๐’๐จ ๐ˆ ๐›๐ฎ๐ข๐ฅ๐ญ ๐š ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ ๐†๐๐“ ๐ญ๐จ ๐๐จ ๐š๐ฅ๐ฅ ๐จ๐Ÿ ๐ญ๐ก๐ข๐ฌ
I run every page through it and it gives me:
โ€ข Schema blocks
โ€ข FAQ blocks
โ€ข JSON structures
โ€ข AEO corrections
โ€ข Recommended page order
โ€ข Anything needed to make the content โ€œAI-friendlyโ€
It saves me hours, and my pages perform better because they are understood, not just seen.
If you want to strengthen your offers and visibility, try running your next page through an AEO lens.
It makes everything clearer for humans and for AI.
If you want to try the AEO Optimizer GPT yourself, comment ๐€๐„๐Ž ๐†๐๐“ and Iโ€™ll share it with you.
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1 comment
Laura Paulina
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SEO vs AEO: The Shift That Changes How Your Offer Pages Get Found
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