I learned this the hard way.
I just rebuilt my entire site in under 24 hours because the first version
built on Lovable
looked great to humans but showed up as “empty” to AI systems like ChatGPT, Gemini, and Perplexity.
Here’s the simple version:
Some platforms build your site in a way that AI cannot read.
The bots walk in, see a blank room, and leave.Your copy, your offers, your testimonials.
All invisible.
So I rebuilt everything in clean HTML so the AI sees the real content
Intantly
No guessing
No "invisible" text
No blocked structure.
If you want to see what a site looks like when it’s actually readable by AI, here’s the rebuild I did in less than a day:
I’m sharing this because AI search is shifting fast, and most entrepreneurs have no idea their site isn’t even being seen.
If you want to stay visible, not just pretty, make sure your site is something AI can actually read.
Someone said this to me, "An empty head can wear a pretty face." I don't remember who, but I remember they said it.