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4h โ€ข General Discussion ๐Ÿ’ฌ
Why Your Portfolio Isn't Working
I had 29 workflows in my portfolio. Got 2 clients in 3 months.
My friend had 5 workflows. Got 11 clients in the same time.
๐‡๐ž๐ซ๐ž'๐ฌ ๐ฐ๐ก๐š๐ญ ๐ก๐ž ๐ฐ๐š๐ฌ ๐๐จ๐ข๐ง๐  ๐๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐ญ๐ฅ๐ฒ
My Portfolio: "E-commerce Order Processing System""Advanced Customer Segmentation Workflow" "Multi-Channel Social Media Automation"
Cool. Impressive. Generic.
His Portfolio: "How I saved a dental clinic 9 hours/week on appointment confirmations""The exact workflow that stopped a gym from losing new members in week 1" "Why this accounting firm fired their data entry person (and felt good about it)"
See the difference?
I was selling what I built.
He was selling what changed.
๐“๐ก๐ž ๐Ÿ๐ซ๐š๐ฆ๐ž๐ฐ๐จ๐ซ๐ค ๐ญ๐ก๐š๐ญ ๐œ๐ฅ๐ข๐œ๐ค๐ž๐ ๐Ÿ๐จ๐ซ ๐ฆ๐ž
Every portfolio piece should answer
  1. Who specifically is this for?
  2. What specific pain did they feel every day?
  3. What specific outcome did they get?
  4. How did their day-to-day actually change?
Nobody cares about your webhook configuration. They care that Sarah doesn't have to stay late on Fridays anymore manually compiling reports.
๐“๐ก๐ž ๐ฎ๐ง๐œ๐จ๐ฆ๐Ÿ๐จ๐ซ๐ญ๐š๐›๐ฅ๐ž ๐ญ๐ซ๐ฎ๐ญ๐ก
Technical skill gets you in the room.
Understanding their specific daily frustration gets you paid.
๐‡๐ž๐ซ๐ž'๐ฌ ๐ฐ๐ก๐š๐ญ ๐ˆ'๐ฆ ๐ญ๐ž๐ฌ๐ญ๐ข๐ง๐  ๐ง๐จ๐ฐ
Instead of "Lead Management Automation" -> "How dental practices stop losing $30K/year in no-show appointments"
Instead of "Data Sync Workflow" -> "The system that eliminated 6 hours of weekly copy-paste hell for property managers"
Same automation. Different positioning. Hoping 10x better results.
๐‘๐ž๐š๐ฅ ๐ญ๐š๐ฅ๐ค ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง
Look at how you describe your work right now.
Are you selling the automation or the relief?
If someone reads your pitch and can't immediately picture their specific problem being solved, that's the issue.
Drop a comment: How do you currently describe what you do? ๐Ÿ‘‡
Let's workshop this together.
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1 comment
Ahmad Shayan
6
Why Your Portfolio Isn't Working
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