5h • Wins 🌟
Why We Didn't Start With AI
Yesterday, I shared the story of a UK lawyer who contacted us to build an AI platform for lawyers.
Most people would start by choosing an AI model.
We didn't.
We started by asking one simple question:
What is wasting a lawyer's time every single day?
After studying the legal workflow, we identified 8 real operational problems:
- Reading huge case files before hearings.
- Connecting emails, evidence, notes, and documents.
- Searching hundreds of pages for one key detail.
- Finding contradictions across legal documents.
- Rewriting the same documents repeatedly.
- Dealing with AI tools that can't always be trusted.
- Managing files spread across different systems.
- Spending too much time on repetitive work instead of strategy and clients.
This reminded us of something important.
Great AI products don't begin with AI.
They begin with understanding how people work.
First, understand the workflow.
Then remove the friction.
Only then should AI become part of the solution.
That's how we build products at Greatodeal.
Now I'm curious...
If you run a business, what's the one repetitive task your team does every week that you wish AI could take over?
Share it in the comments.
You never know it might become the next product we build together.
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Why We Didn't Start With AI
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