6d • General Discussion 💬
What finally made outbound predictable for us (after a lot of trial & error)
For a long time, outbound felt inconsistent.
Some weeks it worked.
Some weeks it didn’t.]
The problem wasn’t effort it was lack of structure.
What changed things was treating outbound like a system, not a set of tools.
Here’s the simple framework we now follow 👇
1. Start with precision, not volume We use Sales Navigator to define who actually makes sense to contact:\
- clear ICP
- role + company filters
- basic intent signals
This alone removes most of the noise.\
2. Automate only after the list is right Once targeting is clean, automation becomes useful. We use PhantomBuster to:
- extract profiles at scale
- standardize the data
- segment by relevance
No automation before this step = wasted effort.
3. Protect deliverability before outreach Before any email is sent:
- emails are verified
- bad data is removed
- lists are cleaned
This keeps outreach sustainable instead of burning domains.
The biggest lesson for me:
Outbound works when each step feeds the next.
Break one layer, and the whole thing falls apart.
Curious how others here are structuring their outbound or what’s been the hardest part to make consistent.
6
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What finally made outbound predictable for us (after a lot of trial & error)
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