Customer segmentation problem. Treating $500K lifetime customer same as first-time $1K buyer.
Built n8n order processor with tier-based priority.
THE REALIZATION:
Operations processed 380 orders monthly. First-in-first-out queue. VIP places rush order Tuesday morning. Sits behind 40 standard orders. Ships Thursday. Customer frustrated.
Manual process: Download PDF. Type customer name and address. Check inventory system. Run credit check manually. Select shipping carrier. 35 minutes per order. No customer tier awareness. No priority system. No automation.
Revenue at risk. Top 20 customers represent $8M annual revenue. Processing them identically to new accounts creates service failures.
THE AUTOMATION:
10-node workflow with intelligent segmentation:
Gmail Trigger → Extract Order → Customer Segmentation → Duplicate Detection → Multi-Warehouse Inventory → Credit Check → Fraud Detection → Priority Scoring → Carrier Selection → Auto-Fulfill or Manual Review
CUSTOMER SEGMENTATION:
```javascript
const customerDatabase = {
'Acme Corp': {
tier: 'platinum',
lifetime: 500000,
orderCount: 150,
discount: 15,
freeShipping: true
}
};
const customer = customerDatabase[customerName];
const isVIP = tier === 'platinum' || tier === 'gold';
```
PRIORITY SCORING (100 points):
```javascript
let priorityScore = 0;
// VIP status
if (tier === 'platinum') priorityScore += 50;
// Rush delivery
if (daysUntilDelivery <= 3) priorityScore += 40;
// Order value
if (total > 25000) priorityScore += 30;
// In stock
if (allInStock) priorityScore += 10;
// Determine processing timeline
const processingDays =
priorityScore >= 70 ? 0 : // Same-day
priorityScore >= 40 ? 1 : // Next-day
2; // Standard
```
7-FACTOR FRAUD:
High value (>$50K), volume (>20 items), new customer large order, pricing mismatch, address change, price variance (>100%), credit utilization (>80%).
MULTI-WAREHOUSE:
```javascript
const primaryWarehouse =
['CA','OR','WA'].includes(state) ? 'US-WEST' :
['TX','OK','KS'].includes(state) ? 'US-CENTRAL' :
'US-EAST';
// Check inventory at primary warehouse first
```
SMART CARRIER:
VIP customers: Fastest option (FedEx Express)
Free shipping eligible: Cheapest ground option
Rush orders: 2-day express shipping
Standard orders: Lowest cost ground carrier
DEPLOYMENT:
12 months. 4,560 orders processed.
Processing: 222 hours monthly → 18 minutes automated
VIP service:
- Platinum: 2-day → same-day processing
- Gold: 2-day → 1-day processing
- Service complaints: 89 → 0
Financial:
- Duplicate prevention: $127,000 annually
- Credit protection: $182,000 annually
- VIP retention: $8M revenue protected
- Labor savings: $213,000 annually
Total benefit: $522,000 first year
Setup: $5,800. Monthly: $460.
ROI: 2,746%
How do you currently prioritize orders from different customer tiers?