From latest Exploding Topics...
Topic #1
Atlas Metrics is a European startup that offers an ESG tracking and reporting platform.
This all-in-one platform serves a variety of ESG-related purposes: carbon accounting, double materiality assessment, goal tracking, and multi-party data collection.
The platform also automates ESG reporting. With one click, reports can be published on a customizable microsite. Clients can make their microsite public or password-protected.
Thanks to automation and simplified data collection, Atlas Metrics says their platform can reduce the time spent compiling ESG reports by 90%.
This solution comes at the ideal time for businesses in the EU. Nearly all European companies will have to comply with CRSD, the Corporate Sustainability Reporting Directive, by 2028.
However, a recent survey found that 32% of UK businesses are “completely unprepared” to meet some of the disclosure requirements.
What's Next
Atlas Metrics is part of the ESG Tracking Software meta trend.
About 45% of publicly traded companies in the U.S. have published a net-zero target.
As companies progress toward net-zero goals, they’re using ESG tracking software to gather data and publish their results.
A recent survey showed that 74% of large companies are likely to invest in new technology and tools for ESG reporting within the next year.
In fact, the market for ESG tracking software is predicted to surpass $2.5B by 2031, growing at a CAGR of more than 16%.
Here are a few ESG tracking startups that are trending right now:
NZero is a carbon accounting startup that uses AI for real-time data collection and analysis. The data can be used to model specific scenarios and analyze which decarbonization efforts will produce the highest ROI. Persefoni offers an end-to-end carbon management platform. This includes maximizing the ROI of decarbonization plans, managing emissions data, and analyzing carbon hot spots and trends. Emitwise has created software specifically aimed at decreasing the carbon footprint of supply chains, which can account for up to 70% of a business’ total emissions. The startup’s platform is especially useful to industries like construction, FMCG, and fashion. Topic #2
Brez offers non-alcoholic beverages made from functional mushrooms and cannabis.
Brez’s flagship drink includes a base of carbonated water blended with THC, CBD, and lion’s mane mushroom extract. It’s available in 7.5-ounce and 12-ounce cans.
According to the startup, users start feeling a “happy euphoria” five minutes after drinking a Brez.
In September, the startup also launched a “Flow” beverage that doesn’t include THC/CBD. Instead, it’s formulated with lion’s mane extract, L-theanine, and other adaptogens.
Because Brez’s drinks are derived from hemp, they’re legal in all 50 states.
The startup has amassed over 20M TikTok posts related to their drinks.
What's Next
Brez is part of the THC Drinks meta trend.
Search interest in “THC seltzer” has climbed more than 250% in the past two years. The rise in the popularity of THC drinks is coming as 41% of Americans say they’re trying to drink less alcohol.
In fact, THC drinks rank as one of the top non-alcoholic drinks people want to try.
Keyword data for this trend reveals that Cycling Frog is the top-ranked brand. Cycling Frog sells four flavors of seltzers with moderate THC levels as well as two flavors of high-potency drinks and two flavors of light drinks.
Topic #3
Hyaluronic Acid Conditioner (trends) Hyaluronic Acid Conditioner is a hydrating hair product.
Hyaluronic acid can hold up to 1,000x its weight in water. The body naturally produces this molecule to lubricate the joints and hydrate the eyes and skin.
Conditioners formulated with hyaluronic acid are said to pull moisture from the atmosphere and hold it in the hair. This increased hydration can make the hair less dry and frizzy. It can also reduce irritation and itching on the scalp.
Many hyaluronic acid conditioners are formulated to be left in the hair instead of being rinsed out.
For example, one highly-rated leave-in hyaluronic acid conditioner from Amika brings in approximately $1.1M in monthly revenue from Amazon.
What's Next
Hyaluronic Acid Conditioner is part of the Hyaluronic Acid Hair Care meta trend.
The popularity of hyaluronic acid has grown in recent years due to its applications in skincare.
But now the ingredient’s use in hair care is growing.
That’s because hyaluronic acid products are appealing to those who struggle with frizz and dryness, which rank as the top two hair concerns among women.
Here are three hyaluronic acid hair products trending right now:
Hyaluronic acid scalp serum can be used as a pre-shampoo treatment or left on overnight a few times per week. One popular hyaluronic acid scalp serum brings in around $75K in monthly revenue on Amazon. Hyaluronic acid shampoo is meant to soothe the scalp and moisturize the hair. These shampoos are often formulated with other nourishing ingredients like coconut water and B vitamins. A popular hyaluronic acid shampoo brings in $368K in monthly revenue on Amazon. Hyaluronic acid hair serum can be applied directly to wet hair before styling. Users say it increases the shine of their hair. One highly-rated serum brings in over $95K in monthly revenue on Amazon. Topic #4
A Semantic Layer sits between raw data and end-user BI tools in order to make the data understandable for non-technical users.
Semantic layers define the rules and relationships among data as well as the vocabulary of the data.
For example, raw data might be labeled as “sales_table” but with a semantic layer, end users see it as “sales.” Of course, in many instances the data can be much more cryptic than that.
Semantic layers can stand alone or be connected to a data lake, data warehouse, or BI tool.
Setting data standards via a semantic layer can help break down data silos, speed up the process of creating reports, and lead to quicker insights.
Semantic layers are also being used to improve the accuracy of AI models by merging the raw data with business context and meaning.
What's Next
Semantic Layers are part of the Data Democratization meta trend.
More than 70% of IT leaders say at least some of their data is siloed.
And, just one-quarter of IT pros say any employee can access the data they need at any time.
Data democratization drives bottom-line results—one survey reported that 80% of enterprises saw revenue increase as a result of implementing real-time data analysis capabilities for their users.
As one of the largest data intelligence providers, Databricks uses a data lakehouse architecture to provide a foundation for data governance and uses AI models to deliver data to end users. More than 60% of the Fortune 500 use Databricks. There’s also Fivetran, a startup focused on automated data movement. The platform 500+ data connectors. Fivetran was included in The Financial Times’ Americas’ Fastest-Growing Companies 2024. Learn more about how to launch a business using Exploding Topics (trends) and N8N!...