This part about selling services gets overlooked early.
This part about selling services gets overlooked early.
I’ve heard this sentence way too many times:
“I’m really good at what I do, but people won’t hire me.”
And every time, I think the same thing.
Yeah… I know why.
You’re trying to sell them.
Same way everyone else is.
Let me show you something.
Remember the last email you opened with a subject like:
“Hey Manish make AI-powered presentations today at 70% off.”
You didn’t lean in.
You didn’t get curious.
You sighed.
Maybe rolled your eyes.
Maybe deleted it.
Maybe unsubscribed just to never see it again.
Nothing personal.
You just didn’t ask for it.
Now here’s the funny part.
We somehow believe our prospects are built differently.
They’re not.
Alright, pause.
Before you start rewriting copy or adding personalization tags…
It’s not that.
It’s not the angle.
It’s not the words.
It’s this.
Actually understand them.
What annoys them.
What keeps popping back up on their plate every day.
Not so you can pitch.
So you can remove it.
If you make even one real problem disappear properly,
They don’t feel sold to.
They feel relieved.
And people don’t argue with relief.
So stop trying to sound convincing.
Become useful enough that something stops bothering them.
Watch how differently they treat you after that.
Quick question: what’s one task you’d happily never deal with again?
6
2 comments
Aryan Chaudhary
5
This part about selling services gets overlooked early.
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