The Realization · AI Automation Society

The Realization

I spent three months trying to book calls through LinkedIn and Instagram outreach before I realized something obvious.

Small business owners aren't scrolling social media looking for AI solutions. They're checking email between appointments, during lunch breaks, or at the end of the day when they're finally at their desk.

The moment I switched to cold email, my reply rate went from maybe one conversation a week to 3-4 solid replies per day. Not because my messaging got better, but because I was finally showing up where they actually pay attention.

Cold DMs feel like interruptions. Cold emails feel like mail. There's a difference, and small business owners treat them differently.

At the end of the day, this business comes down to two things: booking appointments and closing them. Everything else is just noise. Cold email gets you to those conversations faster than anything else I've tried.

If you've got any questions, drop them in the comments.

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