5h • General Discussion 💬
The Algorithm Isn’t Broken — Your Strategy Might Be
When results dip, the first reaction is usually the same:
“The algorithm changed.”
Sometimes it did.
Most of the time, that’s not the real issue.
Here’s the truth…
Ad platforms don’t decide outcomes on their own.
They respond to how people interact with your message.
The algorithm’s job is simple:
Show your ads to people most likely to engage and convert.
When performance drops, it’s often pointing to something else:
• An offer that no longer matches the market
• Creative that explains instead of connecting
• A funnel that adds friction instead of clarity
• Follow-up that’s slow or inconsistent
Example:
Same account.
Same budget.
One message stops working.
The fix isn’t switching platforms.
It’s refining the strategy behind the message.
Simple takeaway:
Treat the algorithm like feedback, not the enemy.
Question for you —
when results dip, what do you review first: the platform… or the system behind it?
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The Algorithm Isn’t Broken — Your Strategy Might Be
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