This is what I learned from working with clients in the AI space.
Solve one real problem for someone even for free or a fraction of the cost. When they see results, they start trusting you.
That trust is your bridge to offering the next solution that solves multiple problems at once.
After that, break your offer into clear, individual solutions. Show them exactly what they get and why it matters. It increases its perceived value.
For example, if you’re offering an AI assistant, don’t just sell it as a tool. Show what it actually does: it can generate leads, repurpose content, and give insights that save time and make better decisions. When clients see the problems it solves, the value becomes obvious paying a premium feels easy.
High-ticket is about solving what matters most to people who can pay you for your solution.
Identify a problem for someone and create something that solves it.
What do you think?