I used to think the more sales calls, the better.
Pack the calendar.
Prove you’re busy.
Pretend it’s progress.
But this week slapped me with reality.
Half the people booking calls?
They weren’t even close to qualified.
Wrong stage.
Wrong mindset.
Some just wanted to pick my brain for free.
At first, I thought I needed a better calendar tool.
But that wasn’t it.
What I actually needed was a better system.
A way to cut the noise before it ever hits my calendar.
So I tightened my script.
I stopped explaining my offer fifty different ways.
I made it clear who I help, how it works,
and who shouldn’t bother booking.
Suddenly, the calls changed.
Fewer time-wasters.
More conversations with people who get it and want it.
If you’re still stuck thinking more calls equals more business,
you’re just burning cycles for nothing.
Growth isn’t about being busy.
It’s about building a system that only brings the right people to your door.
That’s the play. Catch you in the next one.