2h • General Discussion 💬
Most websites don’t have a traffic problem. They have a clarity problem
When a website doesn’t perform, the first assumption is usually:
SEO, ads, design, or content.
But in most cases, the issue shows up much earlier.
The visitor arrives with a simple intent:
to understand what this is and whether it’s relevant to them.
Instead, they’re met with:
– Vague headlines
– Broad claims
– Feature-heavy pages
– No clear point of view
This creates hesitation.
And hesitation is rarely resolved by scrolling.
The highest-performing websites don’t try to convince.
They orient.
They make it immediately clear:
– who the site is for
– what problem it addresses
– what outcome it’s associated with
When clarity is present, trust forms faster.
When trust forms faster, decisions follow.
This isn’t a marketing tactic it’s a usability principle.
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Most websites don’t have a traffic problem. They have a clarity problem
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