They open ChatGPTā¦Type a vague questionā¦Get a generic answerā¦Then conclude: āAI isnāt that powerful.ā
ā The problem isnāt the AI.
ā
The problem is the prompt.
Think of a prompt as the steering wheel of a car:
- A shaky grip ā you swerve off the road.
- A firm grip ā you drive exactly where you want to go.
LLMs like ChatGPT donāt just need instructions.They need context, structure, and intent.When you provide those, the output shifts from āmehā to game-changing.
Hereās a simple framework you can use today:
š¹ Role ā Tell the AI who to be (āAct as a senior marketer...ā).
š¹ Goal ā Define what you want (āWrite a LinkedIn post to educate professionalsā¦ā).
š¹ Context ā Provide background (āAudience: marketers, founders, AI enthusiastsā¦ā).
š¹ Format ā Specify style/length (ā200ā300 words, conversational, authority-buildingā¦ā).
š¹ Action ā End with what you expect (āGive 3 variationsā¦ā).
š This isnāt just prompting.Itās prompt engineering.And when you master it, AI stops being a toy and starts being a business tool.
š” Next time you open ChatGPT, donāt just type. Engineer your prompt.
š„ Question for you:Whatās the best prompt youāve ever written that gave you a surprisingly powerful result?