Most businesses fail at AI ROI because they chase tools, not outcomes.
AI doesn’t fail because of the tech.It fails because nobody tracks ROI.
Hard ROI = cost savings & efficiency.
Soft ROI = better decisions, faster launches, happier customers.
The playbook:
1️⃣ Tie AI to revenue or savings.
2️⃣ Track beyond dollars (speed, accuracy, CX).
3️⃣ Pilot → prove → scale.
4️⃣ Train people, not just machines.
5️⃣ Measure relentlessly.
👉 If you can’t prove ROI, you’re not building a business advantage—you’re just playing with tools.
Question: What’s the one metric you’d use to prove your AI project is worth it?
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Leon Miruru
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Most businesses fail at AI ROI because they chase tools, not outcomes.
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