For anyone running a local business. VCs just put $23.7M behind AI receptionists, and I think the signal matters more than the company.
A startup called Pie came out of stealth with a $19.5M Series A led by Lightspeed. The founders built tools at Square and Toast. Now they build for salons, auto shops, gyms, and restaurants. (Source: Business Wire, June 30.)
Two things it does:
๐ An AI voice receptionist that answers every call, 24/7, and books appointments.
๐ Keeps the business easy to find where people search now: ChatGPT, Claude, Google Maps, Yelp. Not just Google.
They claim 100,000+ calls handled and users seeing 15 to 20% sales growth year over year. Worth a grain of salt, those are the company's own numbers.
Here's what I actually take from it. Two shifts are real whether or not you ever touch Pie:
1. A missed call is a missed booking, and most small businesses miss more than they think.
2. Customers have started asking AI tools where to go. Being invisible to ChatGPT is becoming the new being invisible to Google.
You don't need a funded startup to act on either one. Both are buildable today with tools that already exist.
How many calls do you reckon your business misses in a normal week? Most owners guess low.