No warning. No message. Just gone.
He had to refund. Apologize. Start over.
That was 3 weeks of momentum, a client relationship, and £7K, all vanished.
The worst part? He'd done everything "right."
He checked reviews. He paid on time. He communicated clearly.
The freelancer model is just broken for founders who need consistent delivery.
Freelancers are incentivized to take on volume, not give you dedicated attention.
You always pay the price.