Spent the last 3 weeks digging through:
- 47 completed client projects (from this community + other groups)
- Invoice amounts ranging from $500 to $8,500
- Direct conversations with 12 automation builders who closed deals
Expected to find: "Complex workflows = higher pay"
What I actually found: Clients don't pay for complexity. They pay for speed to relief.
𝐓𝐡𝐞 𝐃𝐚𝐭𝐚 𝐁𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧
HIGH-PAYING projects ($2,000+):
- 89% solved a pain the client felt daily
- Average implementation time: 3-7 days
- Most common phrase in the pitch: "You'll never have to *painful task* again"
LOW-PAYING projects ($300-800):
- 76% were "nice to have" features
- Average implementation time: 2-4 weeks
- Most common phrase: "This will make things more efficient"
The Pattern Nobody Talks About:
The $6,200 invoice? -> Automated appointment reminders for a medical clinic losing $4K/month in no-shows -> 4-day turnaround -> Client felt relief on day 5
The $8,500 invoice? -> Lead response automation for a solar company missing 40% of inbound leads -> 6-day implementation -> Client closed 2 deals in the first week that paid for the entire project
The $400 invoice? -> Beautiful 18-node workflow that generated weekly analytics reports -> 3-week build time -> Client looked at it twice in a month
𝐖𝐡𝐚𝐭 𝐓𝐡𝐢𝐬 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐌𝐞𝐚𝐧𝐬
Stop asking: "How complex can I make this?"
Start asking: "How fast can I eliminate their daily pain?"
The builders making $5K-$15K/month aren't building the most impressive workflows.
They're finding people who are:
- Manually doing something repetitive every single day
- Losing money or time because of it
- Desperate for it to stop
Then solving it in under a week.
𝐓𝐡𝐞 𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝐓𝐡𝐚𝐭 𝐊𝐞𝐞𝐩𝐬 𝐀𝐩𝐩𝐞𝐚𝐫𝐢𝐧𝐠
High payment = Daily pain × Fast relief × Measurable impact
Not: High payment = Technical complexity × Node count × Integration difficulty
𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐟𝐫𝐨𝐦 𝐘𝐎𝐔
For those who've landed clients: What pain were they feeling daily, and how fast did you relieve it?
For those still searching: What daily pain have you noticed in businesses around you?
Drop your observations below 👇
I'm collecting these to see if this pattern holds up with more data.