Most AI projects fail because people start with tech.
Start with friction instead.
Step 1: Find a BottleneckAsk:Where is money delayed? Where is time wasted? Where is a human repeating decisions?
Step 2: Measure Cost of Inaction
Example
• 10 missed leads/week
• $2K avg deal
• $20K leakage per week
Now AI has context.
Step 3: Insert Automation Where It MultipliesNot replaces. Multiplies. Good integration areas:
- Lead qualification
- Proposal writing
- Outbound follow-ups
- Client onboarding
- Internal reporting
Bad integration areas:
- Random chatbots (this I have personally done)
- “AI dashboard” with no owner
- Cool demo projects
AI should:Increase revenueReduce costOr accelerate delivery
If it doesn’t do one of those three — it’s noise.
What integrations are actually generating revenue for you right now?
PS: I am also in learning phase, hence wanting to talk on most topics