"We need more data before deciding."
I'm a HEAVY believer in making both 1) Research Based and 2) Data-driven decisions.
But sometimes you simply just don't have data yet. So sometimes, I just decide anyway.
My framework:
1. Reversible? Decide fast.
2. Low cost to test? Just try it.
3. Have 70% confidence? Go.
4. Can you survive being wrong? Go.
Waiting for perfect data = waiting forever.
Sometimes it's a first movers game. ♟️
Bias toward action beats analysis paralysis.
What are you over-analyzing?