One thing I have come to appreciate more in automation is filters.
They may look simple, but they can be the difference between a clean workflow and complete confusion.
In a recent project, I had to set up an email auto response system. The client wanted replies to go out only under very specific conditions, and not every incoming message deserved an automated answer. Without proper filtering, the automation would have sent the wrong messages, replied at the wrong time, or even created loops.
So I built a set of smart filters that checked things like:
message intent
keywords in the email
whether the sender had already been responded to
time of day
the category of the inquiry
Once the filters were in place, everything came together.
Only the right messages got responses. No duplicates. No errors.
Just clean, predictable automation that behaved like a human assistant.
Filters may seem small, but when you use them well, everything works smoother.
If your automation feels messy or unpredictable, you probably need better filters.