I got 19,000 new subs, 11.1M views, and 60.4k watch hours in the past 17 days on a previously dead youtube channel and every single video was 100% AI generated (screenshot proof is attached to this post).
And I’m going to walk you through step by step how I did it. No gatekeeping lol.
Background: This is a client I'm working with who's in the franchise space. He had basically nothing on socials - 300 subs on YouTube with a couple random videos that had a few hundred views. Here's exactly what I did.
Step 1: Content Research
First thing I did was figure out what's already working super well in his niche.
I went and searched terms like "franchise," "top franchises," "how to open a franchise," "franchise mistakes," "best franchises" on Instagram and TikTok.
I went through and saved the top ~50 videos I saw with the most likes and views that were talking about franchise related topics.
Step 2: Find the Patterns
After I had those ~50 videos, I re-watched each one and wrote down the common patterns I saw.
I figured out they fell into 4 main types of content that work really well in the franchise space:
- Comparing franchises to other franchises (McDonald’s vs Burger King etc)
- Case studies on a specific franchise (how much money a Popeyes makes)
- listicles (top 3 franchises, worst 3 franchises etc)
- Comparing franchises vs other opportunities (franchises vs real estate, etc)
Each of these types of content also had 1-3 video formats that were popular. Talking directly to the camera, talking back and forth with a clone of yourself, etc
Step 3: Plan the Content
I took each of those 4 buckets and planned out 16 videos total - 4 per week.
I paid really close attention to the specific elements of the videos from my research that did super well.
I saw multiple videos pop off talking about "how much it costs to open a Chick-fil-A franchise."
Then another one went viral about "how much it costs to open a Wingstop and how much it makes.”
So I took the viral pieces from each video, and used those as my guide for coming up with the ideas.
Step 4: Scripts
I used AI to write the scripts. I have a very specific prompting setup I used that was able to create a great first draft, and I did about 10 minutes of edits for each script afterwards.
Editing was super simple - just basic captions, text hooks, and background music, all done in capcut.
Step 5: Video Generation / Editing
I turned all the scripts into AI videos. There are different softwares you can use to do this, but I found none were really that realistic so I used one I built myself.
The editing process after the videos were generated super simple, just basic captions, text hooks, and background music in Capcut.
Step 6: Start Posting (First Videos Flopped)
Started posting.
First few videos didn’t do well. There were getting a few thousand views each.
Nothing was really clicking. We got a few dozen subscribers here and there.
Then we had our first video start gaining traction - a Chick-fil-A vs Wingstop video. It climbed to about 16,000 views in the first three days, which was our best by far.
Step 7: How We Went Viral
I went and looked at the retention graph on that video. There was a really steep drop because we had a CTA at the end that was 5 seconds long. Retention looked really good up to that point, then sharp drop-off.
On YouTube, you can actually trim videos after they've been posted.
So I trimmed off the last 5 seconds (the CTA).
Within a day, that video went from 16,000 to 200,000 views.
Within two days, it hit 800,000 views.
Over the next two weeks, it hit 5 million views. We got 8,000 subscribers from that one video alone.
Step 8: Apply It to Everything
For all the scripts we hadn't posted yet, we modified them to either have much quicker CTAs or drop CTAs altogether.
Then we had a string of videos pop:
- 300,000+ views
- 700,000+ views
- Another 300,000+
- 100,000+
- One hit 2.4 million
- 230,000+
Where We're At Now
We're basically just doubling down on the formats that are working and repeating the process.
As of writing this: 26 total YouTube Shorts posted. 19,000+ subscribers. Over 11 million views. All in the past 3 weeks.