I used to overthink content.
Now I just document and distribute.
Yesterday, I recorded a full session while helping shoot for a brand.
I strapped on a GoPro. Hit record. That’s it.
What we captured: → B-roll
→ BTS thoughts
→ Micro-voiceover moments
→ Content that shows process not just polish
And that’s the new playbook:
> Let the process become the post.
Let the moment become the message.
My team now has 87+ clips to repurpose into reels, shorts, quotes, and more.
If you’re building something real — start documenting it.
Don’t wait for perfection.
Just record the proof.
Happy to share the content SOP we use internally if anyone wants a copy