Most technical people treat cold email like it's beneath them.
They'll spend 6 months building an AI tool that does sentiment analysis on customer feedback, then get confused when nobody uses it.
Meanwhile, someone else sends 1,000 cold emails, books 40 meetings, closes 4 deals, and makes $40k in the same month.
The difference isn't skill. It's worldview.
You think distribution is supposed to feel elegant. It's not. It's supposed to feel like plumbing.
Cold email isn't creative work. It's infrastructure. You're not writing poetry. You're building a pipe that turns effort into conversations at a predictable rate.
1,000 emails → 2% reply rate → 20 responses → 20% book → 4 meetings → 25% close → 1 deal.
That's it. That's the entire machine.
But most builders won't touch it because it doesn't feel like "their thing." It feels transactional. Manual.
Unglamorous.
Which is exactly why it works.
The people making money right now aren't the ones with the most impressive GitHub repos. They're the ones who accepted that revenue comes from conversations, and conversations come from outbound volume.
You can optimize the elegance of your system, or you can optimize the number of conversations you're generating per week.
One of those pays rent.
Curious where people here are actually stuck.