Today I wrapped up a deep audit for a woman running a coaching business, and I want to share a little of what I did and why it matters.
When people show up in tools like ChatGPT, Perplexity, or Gemini, the AI is not guessing. It is pulling from the clues you give it. Most coaches never check what AI actually thinks they do, and that gap costs them attention, trust, and clients.
Here is what I focused on:
- I checked what the AI tools think her niche is. It was wrong. The AI was pulling old information and mixing it with things she no longer offers.
- I looked at her website structure to see if the AI could understand it. Parts of it were invisible. The AI could not figure out who she helps or how she helps them.
- I reviewed her email setup. She had a security issue that could impact deliverability. Most people have no idea this is happening behind the scenes.
- I scanned her space in AI search next to her competitors. She had more potential than she realized. She just was not showing up clearly.
Why I do this - well, she hired me to do it, but I have been doing this for over 250+ companies in the past 6 months and have curated a system that works to get me information that I haven't found anywhere else.
You need to know what AI sees when it looks at your business.If the story is unclear, the AI cannot recommend you.If the AI cannot recommend you, your dream clients never find you.