Day 2 $100K Challenge: Value, Articulation, Offers, Time and Force

Ayaan Ashfaq

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16h • General Discussion 💬

https://www.loom.com/share/e7c93e4449704bdfaae9f2373d7df76d

If you’ve ever accidentally wasted your morning then this one’s for you.

I worked on the offer assets.

I figured out so many creative tactics that, when aligned, create a beautiful offer.

I woke up groggy, but sometimes you win a day at any moment of the day. If the morning is ruined, who gives a shit. You have the afternoon and the evening.

So I brute forced the morning. Then I had a meal, took a long walk, grabbed a coffee, took L theanine, and went all in for seven hours. The creativity felt like a revelation.

Creative work needs the sharpest mind.

Ideas should connect.

You should be associating, articulating, and writing.

For that, the second brain systems are the best.

I’ve invested a lot into those systems, with time and cash (thousands).

Most creators have so much value, in their offer and service but the problem is just articulating it in least words possible.

So I gave all my attention to articulating the message in such a way that the offer becomes unreasonable to not buy. Every reason aligned for you to buy. I was clearing away all the excuses and assumptions in their mind.

Low clarity = low buy ; High clarity = high buy (broke your brain right?)

I had this Obsidian page where I put out 64k words of tactics and ways to create the VSL, create the offer, create the guarantees, money models, pricing, bonuses, service fulfillment, everything.

My second-brain is strong. Whenever I get inspiration, ideas, tactics, I deploy them there. Then I take those tactics, ideas and solutions and synthesize them into one crisp system.

Clear message + Psychologically tested aligned tactics = more buy

That is what I did yesterday, and it was beautiful. If someone was selling me that thing, I would have bought it.

So MUCHHH creative energy!

Even after all of that, I still had reps left in me.

The brute force in the morning did not tire me. But even if you align all the systems to save time and energy, time is the enemy. You can eliminate everything and have all the conscious energy, but time is the enemy but it can be your friend, you have to wait.

Patience separates the wheat from the chaff.

Reps : time = effort : patience

The thing I am proud of is this attitude of not letting the day be ruined.

A ruined morning doesn’t ruin the day.

Momentum can start at any hour if you choose force.

In entrepreneurship, especially as a knowledge worker, pain is emotional, not physical. You have to learn to see the beauty of sacrifice.

Sacrifice of a little pleasure, people, hobbies, so you get focus. That focus converges onto a point. That point gives you deeper sense of pleasure, relations, meaning, fulfillment, growth.

Beauty is in focus. (let that sink in)

Mental Model of today: Excellence is the capacity of taking pain.

You have to brute force the winning to occur.

People do not realize how much brute force it takes to realize your vision into existence.

Mods, posting this across 4 communities I’m active in (Synthesisers, Skoolers, Kourse, Imperium, and AAS); just genuine build-in-public stuff, not spam. Please don’t remove 🙏

Btw, that’s how it all started with a Typhoid: (https://youtu.be/pReuSGxNcEU?si=y9PKG_-WSm4rykGK)

PS: I’ve made lifelong friends just by sharing things like this. If it resonates, reply or DM. Maybe this is how another one starts.

PPS: Remember, it’s a long and beautiful climb.

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