Wow! Couldn’t be more true.
Everyone says they want ROI.
Most still line up for hype.
We’ve seen this movie before:
shiny promises get the spotlight, while the boring systems deliver the results.
If you actually want ROI, skip the hype cycle and start here:
✔ Identify one painful business problem
✔ Build the simplest prototype that solves it
✔ Measure impact before you scale
✔ Add AI only if it multiplies results
That’s the real playbook.
Hype fades. Systems last.
👉 What’s one simple win you’ve seen beat the hype?