Managing Instagram comment replies and DMs can get overwhelming—fast.
After one of my reels blew up with hundreds of comments, I realised there was no realistic way to reply to everyone manually. Especially when most people were asking the same things: links, resources, or what to do next.
So I built a simple automation using n8n that handles it all for me.
It reads every comment, understands the intent behind it, replies in the right tone, and even sends personalised DMs automatically. All I do is update a Google Sheet—n8n takes care of everything else in the background.
In this video, I’ll break down exactly how this setup works and how you can build the same workflow for your own content. If Instagram is a key part of your lead generation, community building, or growth strategy, this can save you hours every single week.