AI Decisions Still Belong to You
When a human makes a bad call, responsibility is obvious.
When AI makes a bad call, accountability suddenly gets blurry.
I’ve seen AI systems:
- block legitimate customers
- greenlight risky transactions
- send messages that shouldn’t have gone out
- rank the wrong leads as “high priority”
- trigger automations that caused real damage
And when things broke, the explanation was always the same:
“It was automated.”
Here’s the reality founders need to face:
AI doesn’t carry consequences.
Your company does.
Customers don’t care:
- what model you deployed
- how good the benchmarks look
- whether it was a rare scenario
They only see the result.
And they hold *you* responsible for it.
Everything changed for me when I stopped asking:
“How smart is this system?”
And started asking:
“If this decision is wrong, who eats the cost — financially, legally, and reputationally?”
That question forces better architecture, better guardrails, and better deployment decisions.
If ownership isn’t defined before AI goes live,
the business always pays for it later.
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3 comments
Kelvin G
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AI Decisions Still Belong to You
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