90% of hospitality entrepreneurs say: "AI is too complicated for my business."
Meanwhile:
- Chipotle runs their entire planning on AI
- McDonald's is testing voice-controlled drive-thrus
- Domino's lets AI optimize delivery routes
These are no longer experiments. This is the new standard.
What I notice in conversations with food entrepreneurs: the fear isn't the technology itself. It's the fear of being left behind while others quietly gain an advantage.
That fear is valid. But the solution isn't to wait until everyone is doing it.
The solution is to start small. One process. One experiment. Learn what works for YOUR business before "best practices" are defined by your competitors.
AI in food & hospitality isn't a future trend - it's the playing field where the game is already being played.
The question is: where do you stand when the time comes?
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Frank van Bokhorst
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90% of hospitality entrepreneurs say: "AI is too complicated for my business."
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