PWC Pulse Survey October 2024: 36% of CFOs already using AI for AP/AR.
Another 34% plan to implement within 12 months.
That's 70% of the market moving RIGHT NOW.
THE CONVERSATION SHIFT:
2022: "Should we automate invoices?"
2024: "When should we automate invoices?"
2025: "Why haven't we automated invoices yet?"
Question changed from "if" to "why not already."
WHAT ENTERPRISES ARE IMPLEMENTING:
- Invoice processing automation: 58% of implementations
- Receipt management and expense tracking: 44%
- Contract analysis and compliance: 39%
- Purchase order validation: 36%
- Document classification and routing: 52%
Notice the pattern? All document-heavy financial workflows.
THE 34% IMPLEMENTATION GAP:
70% want it. Only 36% have it.
Gap reason: Not lack of platforms. Lack of implementation expertise.
THE POSITIONING THAT WINS:
Enterprises don't need another SaaS tool. They need:
- Integration with their existing ERP (NetSuite, SAP, Oracle)
- Handling their specific vendor document formats
- Training their team through change management
- Ongoing support when edge cases appear
MY POSITIONING SHIFT:
Before: "I build custom automation solutions"
Response: "We're already evaluating platforms"
After: "I implement AI document processing for finance teams using [their current platform]"
Response: "Can you integrate with our NetSuite instance?"
HOSPITAL NETWORK DEAL:
Regional health system. 4 locations. Processing 2,400 invoices monthly manual.
Tried 2 SaaS platforms:
- Platform 1: Couldn't handle medical vendor invoice formats
- Platform 2: Integration with their ERP failed
Both vendors gave up.
I positioned as: Healthcare-specific invoice implementation specialist.
THE NUMBERS:
- Deal: $8,500 setup + $1,200/month
- Timeline: 6 months in, still running
- Automation rate: 94% of invoices auto-processed
- Time saved: 280 hours monthly
- Referrals generated: 2 other hospital networks
CURRENT IMPLEMENTATION PIPELINE:
- Enterprise deals: 2 active (hospitals + manufacturing)
- Average setup: $7,200
- Average monthly: $980
- Sales cycle: 2-3 months (enterprise is slow)
- Customer lifetime: 2+ years
THE LESSON:
When 70% of CFOs are interested in AI for AP/AR, you don't create demand.
You position for when they're ready to implement.
Be the implementation layer. Not another platform vendor.
Are you positioned as implementation expertise or just another tool vendor?