Everyone's showing off their Meta ads MCP server right now. Cool. Plug one in and ask it to shut off the one creative that's bleeding money. That's about where it stops. Claude Code can run your Meta ads. Here's what it actually takes. A Meta developer account and the fully tooled Graph API, so it can launch campaigns, kill specific creatives and figure out which copy is working. It's not as simple as connecting an MCP. I built that. End to end. It builds the audiences, builds the creatives, researches and writes the copy, tests everything, optimizes everything. And when I first started using it, it made a ton of mistakes. A ton. It was pushing changes straight into my ads manager. So now it pushes everything to GitHub first and my team reviews it before anything goes live. I feel like they're not doing it. Different problem. Here's what I've learned building it. -Start with retargeting. It's the easiest thing for the system to get right. Someone books a call, hit them with testimonials and social proof. Cold is the hardest: new audience, new creatives, every decision from scratch. -The bottleneck isn't making creatives. Mine will spit out 50 for one campaign. The problem was the budget to test them all, and a way to give each one its own ad set so they spend equally and you can see which one works. -Write the rules before you trust it. How does it read the data? Hyros says one thing, Meta says another, which wins? Does it judge a creative on a 30-day window or 90? New campaign, how much budget? A webinar campaign, a call funnel and retargeting all want different setups. I had Claude map out every rule and edge case. Go through its decisions one by one. Say why each one is right or wrong. That's how it gets trained. Even so, some of my rules are probably still wrong. There are so many buttons and edge cases that one wrong click lands you in a trap. So the rule set gets updated every week. And if you'd rather not build all that yourself, mine's already built. The Graph API tooling and the full rule set are included inside the AI Automation Insiders premium membership: https://leadgenjay.com/aia